Business Advisory

Hidden Equity Capital realizes that there is a huge disparity of the availability of financial resources that are available to minority and women entrepreneurs in comparison with non-minority entrepreneurs. We believe that one reason for this inequity is the lack of a good matching mechanism for small businesses and private equity investors. Therefore, Hidden Equity Capital offers advice to small businesses owned by minorities and women, which are in need of raising capital. This advice helps small business to decide what the best source of funding for their situation will be. We also advise small businesses in the process of obtaining private equity from investors.

Our small business capital advising services are designed especially to help emerging minority and women owned businesses. We have seen, through our experiences in these emerging markets, that often when investors seek to make funding available to small minority and women owned businesses they still have trouble identifying good investment candidates. This is due in part to the small business owners’ lack of knowledge. Small business owners often find it difficult to articulate their investment value and to communicate it effectively to the funder community. Hidden Equity Capital’s small business capital advisory team works to educate small business owners from minority and women owned companies on how to present their business to potential investors in the interest of raising capital. When small business owners are advised on what investors are looking for in a presentation, they can design more effective investment seeking presentations and consequently raise more capital.

We then take our small business capital advisory services to the next level by not only advising these small businesses on how to present their business plans when seeking private equity, but also we provide the needed link between small minority and women owned businesses and private equity investors. This part of our business advisory service is important because often the biggest challenge for small minority and women owned businesses is getting past the initial gatekeepers of private equity investors. We have built lasting relationships with the private equity investment companies can we can use these connections to put small businesses in front of these potential investors. Through these relationships and our knowledge in the area, we can reduce the risk of making investments in small minority and women owned businesses for private equity investors and allow investors to make socially responsible investments.

Another aspect in our small business advisory services is that we encourage minority and women entrepreneurs to look at several different possible sources for funding. Depending on a particular small business’ specific capital needs and current financial situation, our small business advisory team can determine with that business owner what is the best source in order to maximize the resulting capital raised. Several of the different sources of funding, which we consider when giving capital building advise include:

• Private Equity Capital Investments
• Traditional Funding
• Asset Based Loans
• Factoring

Each of these sources for funding have their own strengths and weaknesses to consider before a final decision can be made. Our team will offer the best advise to allow minority and women business owners to decide on the ideal capital building solution for your small business. Regardless of which source our team determines to be the optimal solution, our business advisory team will be there to advise small business owners during every step in the process of raising funding for a new business.

Hidden Equity Capital will also work as a team with other business advisors, such as lawyers and accountants, to build the most attractive funding opportunities for investors. In this approach, we will work from the ground up to build these plans. This will benefit the small businesses by allowing them to maximize the capital raised from our advisory services.